The Triumph visitor experience
This is an engaging immersive visitor experience; a story that unfolds through nine themed areas, each reflecting the passion shared by motorcycle riders all over the world.
the story of Triumph; a story of passionate individuals with extraordinary dedication, talent, and an ambition shared by all riders for motorcycles that deliver the perfect balance of performance, handling and style.
Get closer than ever before to the people, the bikes, and the moments that made Triumph arguably the world's most iconic motorcycle brand; from the pioneers and the vintage bikes that started it all, through the rock n roll era, right up to Hinckley's modern legends.
Relentless, evolution, innovation. Race- winning and record-breaking. Discover the heroes, the historic bikes, and the milestones that encapsulate the obsessional quest to be the fastest and the first. Learn the true story behind the legends, and see some of the bikes that made history - with your own eyes.
Triumph Motorcycles has been chosen as the new exclusive engine supplier for the Moto2TM Championship. A race-tuned 765cc Triumph Triple engine will be used by all teams from the start of the 2019 season.
Triumph holds a unique place in popular culture as the brand and bikes that inspired a generation and defined an era. Encapsulating the very spirit of individualism, Triumph has been chosen by countless movie stars, TV producers, and musicians as the bike of choice. Here we celebrate some of the most famous moments and riders and showcase the most impactful and iconic Triumphs used on the silver screen.
Get up close to these priceless rare iconic motorcycles, including perhaps the best-known Triumph in movie history!
Follow with us the journey from initial concept through to final manufacturing of each Triumph motorcycle, with breathtaking insights into the rigorous testing and cutting-edge technology that goes into the development of every one; this is a rare opportunity to learn about the secrets of our success.
You share a unique bond and a passion for riding with a worldwide community that includes tens of thousands of Triumph owners, hundreds of associations and clubs, and a global network of over 700 dealers.
Quote- Steve Richards, London
“FIVE YEARS OF LOVE FOR MY BONNIE, FUEL FOR MY SOUL. PUSHING IT OUT OF MY MAN CAVE AND INTO THE SUNLIGHT FILLS ME WITH JOY.”
FOR THE RIDE
Why do we do it? What motivates us? What makes us riders? Share with us the emotions, the thrills, the practical things, the intangible moments, the things that make us smile and scream out loud. It's that connection that brings us together on our shared quest for the perfect ride; the bike, the day, the friends, what you wear, where you go, the whole experience.
AVENUE OF LEGENDS
From the founders and the pioneers who changed the motorcycling world, to the engineers and racers who - over 115 years - have secured Triumph's place in the history books forever. On the Avenue of Legends, we celebrate the names that made Triumph a brand loved by millions.